Monday, January 27, 2020
Home Business Advantages and Disadvantages of Magazine Advertising

Advantages and Disadvantages of Magazine Advertising

magazinesMagazines and Journals may be weekly fortnightly, monthly or quarterly publications. Trade and Technical journals are published for the professional use of auditors, company secretaries, doctors, bankers, teachers, lawyers etc. Special magazines for women and children are also published. Special issues are made during festivals. Magazines like India Today, Business India, Business World, etc., are some of the popular magazines in India. Besides, there are several other regional magazines also.

Advantages of advertising in magazines

i) The most important advantage is the length of life. The advertisement may be seen several times.

ii) Better reproduction of advertisements than newspapers.

iii) Proper magazine if selected, reaches the right type of target audience.

iv) More circulation and more readers and so the advertisement cost per reader is much less.

v) It creates prestige, reputation and an image of quality.

Disadvantages of advertising in magazines

i) Changes in the copy of the magazine cannot be effected quickly.

ii) Preparation of cost of the magazine is higher and hence advertising cost also would be higher.

iii) The coverage of the magazine and the coverage of the distribution of goods may not synchronise i.e., inelasticity.

iv) The advertisements cannot be brought out in time as needed by the advertiser.

Also read: Advantages and Disadvantages of Newspaper Advertising

A. Sulthan
Author, Assistant Professor in Finance, Researcher and Arsenal Football Club Fan

Leave a Reply

avatar
  Subscribe  
Notify of

Founder and Author

Author, Assistant Professor in Finance, Researcher and Arsenal Football Club Fan

Stay Connected

1,624FansLike
1,358FollowersFollow
274SubscribersSubscribe

CATEGORIES

Most Popular

What is Hypothesis? What are its types and characteristics?

“Hypothesis may be defined as a proposition or a set of propositions set forth as an explanation for the occurrence of some specified group...
r program

Functions for managing workspace in R with example

0
The workspace is your current R working environment and includes any user-defined objects (vectors, matrices, functions, data frames, or lists). At the end of...
r program

Why R? 9 reasons for using r programming

0
R is a programming language for statistical computing and creating graphs/charts, similar to the S language originally developed at Bell Labs. R is an...

Top 10 Ecology, Evolution, Behaviour And Systematics Journals in 2020

0
As an academic researcher, it is very important to publish a research paper in peer-reviewed journals. But the fact is the journal in which...