Top 10 Marketing journals in 2018

As an academic researcher, it is very important to publish a research paper in peer-reviewed journals. But the fact is the journal in which you publish matters a lot.  So-called predatory journals are increasing in this information technology era. You should make sure you publish your valuable research paper in a good journal. Reputed institutions take this in a serious note and recognise publications only when it is done in such reputed journals. Here I bring you top 10 journals in the field of marketing.

Journal of Marketing (American Marketing Association)

ISSN:0022-2429     E-ISSN:1547-7185

The Journal of Marketing (JM) is a Bi-monthly journals, develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policymakers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline.

Indexed in

  • Business Periodicals Index
  • Clarivate Analytics: Social Sciences Citation Index (SSCI)
  • Current Index to Statistics
  • EBSCO
  • LexisNexis
  • ProQuest
  • PsycINFO
  • SCOPUS

Journal of Supply Chain Management (Wiley-Blackwell)

ISSN:1523-2409     E-ISSN:1745-493X

Journal of Supply Chain Management is a good choice among supply chain management scholars across disciplines. They maintain high-quality, high-impact behavioural research focusing on theory building and empirical methodologies.

Journal of the Academy of Marketing Science (Springer Nature)

ISSN:0092-0703     E-ISSN:1552-7824

This journal no longer publishes any papers but still many high impact papers are there in its archives and a good place to carry your literature review.

Journal of Interactive Marketing (Elsevier)

ISSN:1094-9968     E-ISSN:1520-6653

Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers.

A partial list of topics suitable for publication in the journal might include, but not be limited to:

  • Big data analytics
  • Multichannel and online retail strategy
  • Online advertising
  • Web Analytics
  • Browsing and buying behaviour
  • E-service and self-service technology
  • Customer relationship management
  • Strategic use of IT
  • Social media marketing
  • Social media monitoring
  • Social network analysis
  • Mobile marketing
  • Search engine marketing
  • Influence/viral marketing
  • User-generated content
  • Privacy, trust and ethical issues
  • Dynamic pricing
  • Recommendation systems
  • Interactive B2B marketing
  • Customer journey analysis and marketing
  • Microtargeting
  • Targeted advertising and promotions
  • Content customization
  • Content marketing
  • Customer engagement
  • Ratings/reviews
  • Online customer behaviour
  • Text analytics of online content (both user and brand-generated)
  • Crowdsourcing
  • Marketing analytics

Journal of Retailing (Elsevier)

ISSN:0022-4359

Journal of Retailing is devoted to advancing the state of knowledge and its application with respect to all aspects of retailing, its management, evolution, and current theory. The field of retailing includes both products and services, the supply chains and distribution channels that serve retailers, the relationships between retailers and members of the supply channel, and all forms of direct marketing and emerging electric markets to households. Articles may take an economic or behaviour approach, but all reflect rigorous analysis and a depth of knowledge of relevant theory and existing literature.

Indexed in

  • ABI/Inform
  • Business Periodicals Index
  • Management and Marketing Abstracts
  • Pais International
  • PsycINFO
  • Social Sciences Citation Index
  • Sociological Abstracts
  • Scopus
  • Current Contents/Social & Behavioral Sciences
  • RePEc

Journal of Marketing Research (American Marketing Association)

ISSN:0022-2437     E-ISSN:1547-7193

Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice.

Indexed in

  • Business Periodicals Index
  • Clarivate Analytics: Social Sciences Citation Index (SSCI)
  • Current Index to Statistics
  • EBSCO
  • LexisNexis
  • ProQuest
  • PsycINFO
  • SCOPUS

Journal of Consumer Research (Oxford University Press)

ISSN:0093-5301     E-ISSN:1537-5277

The Journal of Consumer Research is a bimonthly peer-reviewed academic journal covering research on all aspects of consumer behaviour, including psychology, marketing, sociology, economics, anthropology, and communications.

Journal of Purchasing and Supply Management (Elsevier)

ISSN:1478-4092

Journal of Purchasing & Supply Management publishes original, high-quality research within the field of purchasing and supply management (PSM). It covers all subjects relating to the purchase and supply of goods and services in the industry, commerce, local, national, and regional government, health and transportation.

Indexed in

  • Scopus
  • Social Sciences Citation Index
  • Current Contents/Social & Behavioral Sciences

Journal of Public Administration Research and Theory (Oxford University Press)

ISSN:1053-1858     E-ISSN:1477-9803

Journal of Public Administration Research and Theory aims to serve as a bridge between public administration and public management scholarship on the one hand and public policy studies on the other. Its multidisciplinary aim is to advance the organizational, administrative, and policy sciences as they apply to government and governance. The journal is committed to diverse and rigorous scholarship and serves as an outlet for the best conceptual and theory-based empirical work in the field.

Journal of World Business (Elsevier)

ISSN:1090-9516

Journal of World Business is a premier journal in the field of international business with a history dating to 1965.  It publishes research that reflects important developments in the global business environment and advances new theoretical directions and ways of thinking about global phenomena. The journal especially encourages submissions that break new ground or demonstrate novel or counterintuitive findings in relation to established theories or assumptions and welcomes a variety of conceptual and theoretical traditions, including those drawn from allied social and behavioural sciences.

Indexed in

  • Scopus
  • ABI/Inform
  • ANBAR
  • Accountants Index Supplement
  • Accounting Data Processing Abstracts
  • Business Index
  • Business Periodicals Index
  • Computer & Control Abstracts
  • Contents Pages in Management
  • EMBASE
  • Electrical and Electronics Abstracts
  • Energy Information Abstracts
  • International Executive
  • Magazine Index
  • Management & Marketing Abstracts
  • Management Bibliographies & Reviews
  • Management Contents
  • Marketing Distribution Abstracts
  • Middle East, Abstracts and Index
  • Operations Research & Management Science
  • Pais International
  • Personnel Training Abstracts
  • Physics Abstracts
  • Predicasts
  • Top Management Abstracts
  • Trade & Industry Index
  • Women in Management Review & Abstracts
  • RePEc

Before making the submission to any journal, I recommend you to take a look and assess a journal based on points highlighted by Think. Check. Submit.

Read also: How to verify Scopus indexed journalTop 10 Finance journals in 2018

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